Apple seems to be almost omnipresent on the enterprise side of selling consumer goods. In Apple’s most recent quarterly phone call to analysts, it was stated that over 90% of Fortune 500 and Global 500 companies use iPhones and iPads in some capacity. These are absolutely staggering numbers given the fact that Android seems to be overtaking iOS quite handily in the regular consumer market. Why is it that business vastly prefers Apple to Android?
Besides the fact that Apple got to market first and took some key steps to ensure the momentum behind enterprise growth would be steady, they also created an ecosystem that is very easy to understand. By the time the iPad came out, many people were already familiar with the way it worked because of their iPhone, so Apple had a built-in customer base, even in the business world. The iPad also lends itself quite well to many business fields where simply having a screen to manipulate with your hands is much more convenient than any other option, and again, Apple was first to that market.
There are a few reasons outside of that, however, that inherently give Apple the edge in the business world. Firstly, they have produced multiple levels of computing that work seamlessly together. Need a phone? iPhone. Need a tablet? iPad. Need a laptop? MacBook. Need a powerful desktop? MacPro. Some of you might say to that, “Yeah sure, but who can afford all that?” Businesses. Large businesses can afford all that because in thatworld, time is money, and the less time it takes their technology to talk to each other, the faster tasks get completed, which improves their bottom line. And, since all of the devices can talk to one another, they can be used by multiple people and used interchangeably, depending on the situation. Ask anyone who has worked in a large company, and they will tell you that being able to quickly transfer things to different people and different equipment is key to the workflow of any project.
Businesses also care about image, and if Apple is good at one thing, it’s image. The MacPro is one of the top computers you can buy, if you can foot the bill; the same goes for the iPad. A company that uses these devices looks good to its employees because they are willing to invest in the best. Also, other companies will see them as more legitimate if they are using the top-of-the-line equipment. Combine that with the ease of workflow, and I’m sure that’s enough to make you want Apple for your company.
Taking a look at mobile tech specifically, aside from the idea of familiarity, Apple’s devices are easy to pick up and use. They may not have every feature a power user wants, but they will do what you need them to do, and there will not have to be a training course unless you are interested in the more advanced features of the device.
With the ease of communication between devices, an image you can be proud of and a non-existent learning curve, why wouldn’t businesses choose Apple? Especially because they consistently seem to be first to market with these types of benefits. If a company like Google hopes to compete, and I assume they do, they need to do one very important thing: produce a viable desktop and laptop that syncs well with Android mobile devices, and equip it with all the programs businesses will need. Otherwise, Google will be left in the dust. The only remaining question is: will it be too little, too late? The answer could be yes, but with Google you never know. There is a virtual 100% guarantee that businesses use Google services in some respect in their day-to-day workings, which means that the framework could already be there for some kind of move. Google just needs to make that move before Apple is first to market a third time.